Creative, Director, AI artist
SOS KINDERDORF
OUR FUTURE SELVES
THE Challenge
Every child has a dream, but for many supported by SOS Kinderdorf, those dreams carry a weight of past hardship. A primary challenge of this project was the ethical and legal restriction regarding the children’s privacy: we were not permitted to use the actual children in the commercial. To protect their identities and well-being, we chose an AI-driven approach. This allowed us to tell their stories with total authenticity while ensuring their safety.
The Idea
As the Creative lead, I developed an AI-driven production workflow to bring these childhood dreams to life. Developed and finalized in early 2025, this project was a pioneer in AI filmmaking. At a time when the technology was still nascent and prone to "hallucinations" or inconsistency, I architected a system that prioritized human emotion over technical novelty.
The concept, "Our Future Self," uses a three-act structure: establishing intimate inner monologues, revealing future selves through seamless transitions, and showing the power of support in making those visions a reality. By utilizing smart editing, "camera breath," and tactical jump cuts, we hid the technical limitations of the era, making the AI invisible so the story could take center stage.
The Result
The final film serves as a benchmark for ethical AI in the nonprofit sector. By blending high-stakes production with a documentary-style aesthetic, we proved that AI can be a shield for the vulnerable rather than just a tool for efficiency. The campaign successfully drove donor engagement through genuine empathy, proving that when guided by a disciplined creative eye, technology can make the invisible visible while keeping the most vulnerable safe.
.Monks | Hello Munchen| SOS Kinderdorf
BEHIND THE SCENES
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THE ART DEP.
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BEHIND THE SCENES * THE ART DEP. *
The Process & Technical Craft
One of my main responsibilities was building the custom AI workflows and leading the character development. Early 2025, maintaining character consistency was a significant technical hurdle. I was responsible for ensuring that a child’s facial features and "essence" translated accurately into their adult version—a process that required deep experimentation with prompts, seeds, and post-production refining.
Working my team at.Monks, we moved from updated storyboards into deep character exploration, focusing on realistic wardrobe and expressions that felt grounded in a documentary-style aesthetic. This project proved that even in the early days of generative video, a disciplined creative eye could bridge the gap between emerging tech and world-class craft.