Creative, Art Direction
Toyota
Explore the Night ‘The New VIOS’
THE Challenge
The goal was to launch the new Vios through a fully CG television commercial that captured the energy of an urban night. Without any live-action footage, the entire environment had to be built from scratch, requiring a rigid visual logic to ensure the car looked grounded and premium in a digital world.
The Idea
Collaborating closely with director Yoes Benli and the post-production department, I led the art team in developing the world’s visual foundation. I supervised the creation of the concept art, acting as the bridge between the director's narrative vision and the technical requirements of the 3D artists.
The Result
By establishing a clear "pre-viz" roadmap, we were able to execute a complex, high-speed night sequence entirely in CGI. The project was a testament to the power of strong art direction in the VFX pipeline, earning recognition at Adfest and Spikes Asia for its technical craft.
AWARDS
Adfest: Silver Lotus (Film Craft: Special Effects)
Spikes Asia: Shortlist (Film Craft: Visual Effects)
MediaMonks | Delphys | Toyota
Art Direction, Concept Art
Toyota
Bright City Life ‘The New Yaris’
THE Challenge
Toyota wanted to launch the new Yaris with director Yoes Bently we deside placing the car in a vibrant, abstract world that felt both modern and high-energy. The challenge was to bridge the gap between a real car and a stylized, digital environment without losing the premium feel of the brand.
The Idea
I served as the art director to define the "Bright City" aesthetic. To ensure the vision was consistent from sketch to screen, I developed a series of detailed isometric concept pieces. These blueprints allowed the VFX and 3D teams to align on the scale, lighting, and geometry of the assets before production began.
The Result
The final film was a seamless blend of live-action and CGI, resulting in a highly stylized urban landscape. By providing a clear visual North Star through my concept art, we were able to streamline the VFX pipeline and deliver a globally recognized campaign that earned a Cannes Lions Shortlist for Art Direction.
AWARDS
Cannes Lions: Shortlist (Film Craft: Art Direction)
Epica Awards: Silver (Automotive)
Eurobest: Bronze (Film Craft: Art Direction)
Creative Circle: Silver (Best CGI)
MediaMonks | Delphys | Toyota
Concept Art City
Abstract Coffee Stall